Multi-location systems · fitness, wellness & service networks
UnitAlloy builds the system your network trains on: how enquiries, trial bookings, memberships and follow-ups move at every door — one architecture at HQ, proven in a pilot location, then rolled out in waves. Locations fused into one operation.
Every club works leads its own way.
HQ can’t see the trial-to-member truth.
Each new opening rebuilds the chaos.
The brand breaks between the ad and the first callback.
None of this is a people problem. It’s an architecture problem — and it’s fixable without stopping trading. Where we start depends on where you are today.
The standard still lives in the founder’s head, a spreadsheet and one shared inbox. Staff turnover rewrites the process every quarter. We design the architecture now, before growth hardens the bad habits into every new opening.
First moveArchitecture before the next club opens.
The platform was bought years ago; each location configured it their own way. Pipelines don’t match, trial-to-member numbers can’t be compared, and nobody trusts the report. We audit, re-architect and bring locations back onto one standard — wave by wave, while they keep trading.
First moveField audit across a sample of clubs.
A member management system, a CRM, two spreadsheets and an automation chain only one person understands — usually the person who just gave notice. We map what you have, move what matters with its history, retire the rest, and land every club on one system.
First moveStack map and migration plan.
A narrow offer, run the same way every time. Each phase ends with something you own — so you can stop after any of them and keep what you paid for.
Phase 01
A working call with ops leadership. How many clubs, who owns a lead, where it goes to die, what HQ can and can’t see today. You leave knowing whether we’re the right team — we’ll say so if we aren’t.
Phase 02
We audit a sample of locations in the field — lead sources, first-response times, trial attendance, handoffs, reporting gaps — then design the corporate architecture: pipelines, routing rules, naming, permissions and the HQ roll-up.
Phase 03
We build the master system once and prove it in a pilot location. Then waves: configure, migrate, train the local team, verify, sign off. Wave size is set by your ops capacity, not our calendar.
Phase 04
Network care. We watch the system, open new clubs to the same standard, ship changes network-wide and keep HQ’s numbers honest. Systems drift; this is how they don’t.
Same architecture every time. The vocabulary changes — trials, tours, intakes, estimates — but the problem is identical: many locations, one brand, no shared standard.
Membership and trial-led models where the gap between enquiry and first touch decides the signup. Clubs, boutiques, HIIT, pilates, youth sport.
Consultation and membership hybrids — med spa, recovery, chiropractic, IV, massage — where intake consistency carries the brand.
Estimate-led, high-intent, multi-territory networks where speed-to-lead is the whole business and every branch answers differently.
Tours, waitlists and enrolments across centres and campuses, with parents who compare every location against the last one they called.
We don’t run your ads, rebuild your website or redesign your logo — keep your agency. We build the operating system your locations run on, and for most networks that means implementing on GoHighLevel, because its account model maps cleanly to HQ-and-locations. You own the accounts and the data.
One master design for pipelines, stages, fields, tags, permissions and naming. Locations inherit it. Nobody freelances their own pricing language or their own definition of a hot lead.
Every enquiry lands at the right location by territory, service, class slot or availability — with the rules held at HQ and the handoff staying local. No lead rots in a shared inbox.
One stage model for the whole journey: enquiry → trial booked → attended → offer → member → onboarding → retention. The same funnel in a studio in Ohio and one in Phoenix, so the numbers can finally be compared.
An automatic first touch by text and email the moment a lead arrives — AI-assisted where it genuinely helps — then a clean handoff to a named person at the location. Automation is a layer, never a substitute for your team.
One live view across every unit — volume, first response, trial attendance, conversion, churn and reactivation, stage by stage. Same definitions everywhere, so an ops review stops being an argument about the data.
Pilot first, then waves sized to your ops capacity. Every wave ships with configuration, migration, training and a sign-off checklist. A new club opens with the full system on day one instead of a login and good intentions.
We would rather lose a bad-fit deal on this page than discover it in week three of a rollout. Here is exactly where we help and where we don’t.
06 — Start here
Thirty minutes with ops leadership. We’ll show you what a network standard would look like for your clubs — and tell you plainly whether we’re the team to build it.
Engagement terms